PROVEN
RESULTS
Frontier Mobile Billboards
The Power of Mobile Advertising
Proven results.
Truckside advertising isn’t just eye-catching—it’s data-backed. Multiple industry studies confirm that mobile billboards deliver strong recall, positive brand perception, and real buying influence.
High Recall & Visibility
“97% recall rate for mobile billboards — higher than any other form of outdoor advertising.”
– Outdoor Advertising Magazine
“98% of in-car audiences notice truck-side ads.”
– American Trucking Association (ATA)
“94% recall seeing a mobile billboard;
80% recall the specific message.”
– Product Acceptance & Research, Inc.
Brand Impact & Influence
“96% of consumers say fleet graphics have more impact than traditional billboards.”
– ATA Study
“91% remember both graphics and messaging on trucks.”
– ATA & 3M Joint Research
“71% develop a favorable opinion of a company from vehicle graphics.”
– ATA Study
“60% said those impressions influenced their buying decisions.”
– ATA Study
“15x higher brand recognition compared to other forms of advertising.”
– Product Acceptance & Research, Inc.
Performance Compared to Other Media
“Mobile ads generate 2.5x more attention than static billboards.”
– Perception Research Services
“96% say mobile advertising is more effective than traditional outdoor advertising.”
– Outdoor Advertising Magazine / TACA Research
“Motion-based billboard displays are among the most effective for sales and awareness.”
– Point of Purchase Institute, Washington D.C.
Influence at the Point of Decision
“Nearly 75% of drivers shop on their way home.”
“Two-thirds make purchase decisions while in the car.”
“Over one-third decide to stop and shop while en route.”
– Arbitron National In-Car Study
This makes truckside advertising one of the last and most influential brand messages your customers see before they buy.
Effective in Any Economy
“In a down economy, outdoor advertising—with its cost efficiency and broad reach — offers one of the best opportunities for maintaining brand visibility and competitive edge.”
– Outdoor Advertising Association of America (OAAA)
ADVERTISING ON THE MOVE
UNMATCHED VISIBILITY.
Learn how we put your brand in front of your audience—wherever they are.
